![]() ![]() In 20, Amazon hosted Prime Day in 20 countries around the globe, and opened access to Prime members in over 20 countries this year. ![]() Since 2015, Amazon Prime Day has grown “exponentially,” said Annie Palmer, a technology reporter at CNBC. The first Prime Day lasted 24 hours and was available to members in nine countries: the United States, United Kingdom, Spain, Japan, Italy, Germany, France, Canada and Austria. The first-ever Prime Day event took place on July 15, 2015, as a way to celebrate the company’s 20th anniversary, according to Amazon’s blog. Additionally, while Amazon regularly offers Lightning Deals - short-term deals on specific products that could last hours or days - they’re exclusive to Prime members during Amazon Prime Day. During Prime Day, select products from a variety of brands are greatly discounted, from Amazon-owned electronics to clothing and homewares. #AMAZON PRIME THE SUGAR STORY TV#Prime Day is an exclusive sale for Amazon Prime members - shoppers pay $139 a year to receive benefits like free expedited shipping on eligible purchases, free movies and TV shows through Prime Video (available on its own for $9 a month) and unlimited access to reading material on any device through Prime Reading, among other perks. Shopping Seasonal favorites: Fall candles Looking back on Prime Day 2022 - and looking forward to a second mega sale this year We also compiled some of the top-selling items during Amazon Prime Day events worldwide, from Instant Pots to the Echo Dot. #AMAZON PRIME THE SUGAR STORY PLUS#Experts said this may be another reason why the retailer decided to host another mega sale before 2022 comes to an end - to try and boost overall sales this year.Īs we wait to see how shoppers respond to two Prime Day-level events in one year, we charted the history of the mega sale and its impact, plus consulted experts about how the event has grown since its inception. Between 20, the retailer saw a 45.2% jump in Prime Day sales year over year. This marks a 8.1% increase compared to 2021 and is in line with the more moderate year–over-year growth the retailer saw between 20: Digital Commerce 360 estimates that Amazon sold $11.2 billion worth of goods during Prime Day 2021, up only 7.7% from $10.4 billion in 2020. SKIP AHEAD Prime Day 2022 | Prime Day bestsellers | Amazon Prime membership 101Īmazon has not disclosed sales from July’s Prime Day, but Digital Commerce 360 estimates that the retailer hit $12.09 billion globally. “The “season” has been lengthening for years, and Amazon’s updated calendar will certainly help cement the earlier start time in people’s minds.” ![]() “This is about grabbing consumers who increasingly demand sneak-peek, Cyber weekend-level deals,” Young said. Amazon noticed this trend, and it’s responding with a sale of its own. In recent years, retailers have been offering deals earlier in the fall to give shoppers ample time to purchase gifts, and early Black Friday promotions have continued to creep into October. Positioning the sale in October is Amazon’s attempt to kick off the holiday shopping season, said Jessica Young, director of research at market research firm Digital Commerce 360. 11-12, just three months after Amazon’s summer mega sale. For the first time ever, the retailer is hosting two member-exclusive Prime Day-esque events in one year - the Prime Early Access Sale is happening Oct. This fall, Amazon is expanding Prime Day even more. This is in line with the trajectory Prime Day has taken since it was first held in 2015 - Amazon continues to scale Prime Day to record-breaking heights every single year. In July 2022, Amazon hosted its most successful Prime Day yet - despite retailers reporting shifts in shopping habits in part due to inflation, Prime members worldwide purchased more than 300 million items and saved over $1.7 billion during the two-day sale, the retailer said. ![]()
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